Description
Position Summary
The Product Manager (PM) is responsible for leading the planning and execution of Marketing Plan (Strategic and Tactical initiatives) with the collaborative work with the various internal and external stakeholders. The primary objective is to achieve a yearly business target and to develop a source of business growth for the mid-term period. This position is also responsible for managing the assigned product portfolio to make sure that the products are safely and effectively used by our customers in the market.
This position is to report to Product Marketing Manager
Duties and Responsibilities
Business Performance and Optimize Investments
Achieve BP targets for assigned products with tight collaborative work with the sales department.
Manage expenses effectively within budget and make efficient investments.
Properly manage promotional materials and fixed assets related to assigned products.
Maintain appropriate inventory levels for assigned products.
Market Intelligence
Timely acquisition and analysis of market trends customer trends and competitor information both domestically and internationally.
Apply gathered information to develop MKTG strategies and sales plans for assigned products.
Product Strategy New Product Launch
Plan how to launch new products into the market.
Collaborate with departments domestically and globally to execute MKTG plans and maximize product value to drive business.
Develop and execute communication strategies based on MKTG strategies for assigned products.
Collaborate with internal stakeholders domestically and globally to build differentiation evidence against competitors.
Customer Relationship
Build and maintain good relationships with key customers and Key Opinion Leaders (KOLs) related to assigned products.
The future career opportunities
To become a product marketing manager (people manager) among product management group.
To expand marketing experience/career to Digital Marketing Professional Education and Strategic Marketing among the marketing group.
To try to various available position among ASP global or Fortive through the corporates career opportunity program.
Required Experience:
IC
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